Alpha Kappa Psi Business Organization
Project Description
Objectives
1. Develop and execute marketing strategies to promote the Fall Rush event, to increase awareness and participation among potential new members.
2. Boost engagement and visibility of activities by ensuring strategic and aesthetic alignment with overall organizational goals.
Strategy
Targeted Marketing Campaigns:
Developed and implemented a comprehensive marketing strategy, including social media outreach and on-campus promotional activities to raise awareness of the Fall Rush event.
Social Media Engagement:
Managed social media platforms to promote key events, including daily updates, member testimonials, and event highlights, creating anticipation and excitement.
On-Campus Promotions:
Organized tabling events, designed flyers, and coordinated with existing members to engage students directly, answering questions and providing information about the organization.
Showcasing the powerful connections between members and mentors—highlighting the impact of our community
Results
The marketing strategy led to a 35% increase in new members compared to previous years, with over 120 students attending the Fall Rush events. Social media engagement grew by 28%, significantly enhancing visibility and recognition across campus. On-campus promotions generated high foot traffic, resulting in over 200 direct interactions with potential new members.
+35%
increase in new members during Fall Rush compared to the previous year
+15%
growth in social media engagement, including likes, comments, and shares
120+
attendees at Fall Rush events, generating strong interest
200+
direct interactions with potential new members during on-campus promotions