UCLA Campus Events Commission

Project Description

Objectives

1. Increase reach and event attendance by creating targeted social media campaigns, interactive content, and artist spotlights on Instagram and TikTok, including developing mood boards and inspiration for concert events.

2. Boost overall engagement and grow social media followers by refining content strategies based on data-driven insights and promoting consistent brand awareness.

Strategy

Targeted Social Media Campaigns

Developed specific campaigns for Instagram that showcased event highlights, behind-the-scenes content (started the Print in Progress series), and engaging artist spotlights, ensuring content was tailored to each platform's audience.

Interactive Content

Created polls, quizzes, and Q&A sessions to encourage audience interaction and participation, enhancing user engagement and excitement around upcoming events.

Mood Boards and Inspiration

Compiled visual mood boards that captured the essence of each concert event, serving as a guide for content creation and ensuring a cohesive aesthetic across all promotional materials.

Data-Driven Insights:

Analyzed engagement metrics, audience demographics, and post-performance data to refine content strategies, focusing on the types of posts that generated the most interaction and reach.

Consistent Branding

Maintained a unified brand voice and visual identity across all platforms, ensuring followers easily recognized the Campus Events Commission and its initiatives.

Results

We achieved an impressive 30% increase in concert attendance, an 18% growth in Instagram followers, and a 25% rise in average post engagement through our targeted social media marketing campaigns.